{"id":72199,"date":"2023-05-05T22:23:25","date_gmt":"2023-05-06T02:23:25","guid":{"rendered":"https:\/\/www.commvault.com\/?p=72199"},"modified":"2024-03-26T09:25:15","modified_gmt":"2024-03-26T13:25:15","slug":"whos-number-1-and-whos-green-with-envy","status":"publish","type":"post","link":"https:\/\/www.commvault.com\/blogs\/whos-number-1-and-whos-green-with-envy","title":{"rendered":"A Cloud Conundrum: Who\u2019s #1 (and Who\u2019s Green with Envy)"},"content":{"rendered":"\n
When the dust settles on championships, that chant is heard in stadiums worldwide. High score wins, the trophy is held aloft (tossed, if you\u2019re Tom Brady), and the celebration begins alongside Queen racking up more well-deserved royalties.<\/p>\n\n\n\n
But how do you determine who\u2019s at the top of the mountain in the data protection world? Ensuring the integrity of your crown jewels in the cloud or on-prem is not a game that ends after a preset period \u2013 it\u2019s an ongoing battle that rages 24 x 7 and is fought by CISOs, IT Managers, Database Administrators\u2026the list goes on. It\u2019s complicated, requires adaptable strategy, dedication to the cause, and relentless ambition to best bad actors.<\/p>\n\n\n\n
As a result, it’s always an interesting exercise to unpack claims of dominance in this market. Some are true (but come with asterisks), some are highly debatable, some are false, and others are flat-out hyperbole. Let\u2019s look at how one vendor positions their claim of being the best.<\/p>\n\n\n\n
Subjective vs. Objective\u2026vs. the Real World<\/strong><\/h5>\n\n\n\n
Right out of the gate, we need to understand that many cloud claims rely on two dimensions: subjective (open to opinion) and objective (factual). However, let\u2019s not forget about what we call \u201creal-world\u201d claims \u2013 this is what directly impacts your business, and how you use the cloud to run it. Examples:<\/strong><\/p>\n\n\n\n
Objective claim:<\/strong> \u201c81% of the Fortune 500\u201d
Assuming this is correct in some capacity, there is no context to support it. 81% tried the product? Bought the product at one time? Have been using it for more than a year?<\/li><\/ul>
Is your company in the Fortune 500? If not, the message is \u201cIf it\u2019s good enough for them, it\u2019s good enough for you.\u201d See? Now it\u2019s become a subjective claim.<\/li><\/ul>
Do you have the resources\/budget of a Fortune 500 company? If not, how does this help you?<\/li><\/ul><\/li>
Everything means every single kind of data in existence, from every vendor. Which certainly encompasses every cloud workload.<\/li><\/ul>
In this case, the vendor making this claim actually does not backup certain workloads for Azure databases.<\/li><\/ul>
Are you in the Azure cloud? If so, how does that statement sit with you?<\/li><\/ul><\/li><\/ul>\n\n\n\n
Which brings us to the real-world aspect. We know that 80% of all enterprises have a hybrid cloud strategy1<\/sup>\u2026and once you are in the cloud, you\u2019re going to stay in the cloud. You may be multi-cloud, public cloud, or hybrid cloud, but make no mistake, you\u2019re invested. So why do broad claims like the above exist?<\/p>\n\n\n\n
Because assurance is hard to come by in the real world.<\/p>\n\n\n\n
And because trusting is easier to do than verifying.<\/p>\n\n\n\n
14M M365 users? Ever wonder how many of those are using the free version of the app? It\u2019s a significant number \u2013 which means you\u2019re not being given the complete picture.<\/p>\n\n\n\n
Fact:<\/strong> peace of mind means different things to different businesses. Different clouds, different workloads, different skill sets, different levels of security in place. They all come together to form your personal cloud strategy. And at the end of the day, what matters is that your data can be restored to its pre-attack\/incident state and is 100% intact, regardless of where it resides or what workload(s) are being made whole again.<\/strong><\/p>\n\n\n\n
That\u2019s the claim that matters. That\u2019s the real-world cloud claim. Full stop.<\/p>\n\n\n\n
At Commvault, we make assertions about how we stack up very, very seriously. Any claims we make are objective and rooted in 3rd<\/sup>-party validation, and of course, fact. There\u2019s no better way to be transparent, and we\u2019ve been doing so for over 26 years. Our customers and partners rely on that to defend, secure, and protect their data, day in and day out.<\/p>\n\n\n\n
Are you making decisions that impact your business based on claims that at best, are not applicable to you, and at worst, completely false?<\/p>\n\n\n\n
\u201cJust the Facts, Ma\u2019am\u201d<\/strong><\/h5>\n\n\n\n
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The concept of Data Protection has evolved. It\u2019s no longer sufficient to just provide backup \u2013 data protection solutions\/services\/platforms must now include features such as data security, analytics\/insights, governance, compliance, data management, data mobility\/migration, transformation, and of course, recovery. Many less capable vendors have been forced to approach this via acquisition partnerships\/OEM, or via other more fragmented approaches with multiple tools.<\/p>\n<\/div>\n\n\n\n