{"id":72321,"date":"2023-05-12T10:33:08","date_gmt":"2023-05-12T14:33:08","guid":{"rendered":"https:\/\/www.commvault.com\/?p=72321"},"modified":"2023-05-15T12:55:18","modified_gmt":"2023-05-15T16:55:18","slug":"hyped-claims-and-data-protection","status":"publish","type":"post","link":"https:\/\/www.commvault.com\/blogs\/hyped-claims-and-data-protection","title":{"rendered":"Some plain talk about big buzz, hyped claims, and data protection"},"content":{"rendered":"\n

We live in interesting times, don\u2019t we? Data has reshaped business, how organizations operate, and what customers expect. It\u2019s a hybrid cloud world, where companies have more data in more places, on more apps and different platforms than ever before. And AI is on the verge of changing everything in profound ways. <\/p>\n\n\n\n

All of which makes data the most critical asset you own, the heartbeat of your organization. In short, there’s nothing more important than ensuring its security and protection. <\/p>\n\n\n\n

Too bad the space is full of hype and me-too claims that all sound alike. To make smart decisions requires clarity. But some vendors seem more dedicated to throwing shade than grasping the dimensions of the problem. Trying to convince you that the only answer is a volume play\u2014multiple solutions, more tools, more backup or a new partnership marketed heavily as solving a customer problem, but in reality, is only solving a gap in vendor capability or a workload coverage issue.<\/p>\n\n\n\n

But are these claims really true? Or are they just relying on a lot of flashy buzzwords to make up for the shortcomings in their own offerings? It\u2019s kind of insulting if you think about it\u2014as a smart tech buyer, aren\u2019t you going to see through this stuff?<\/p>\n\n\n\n

Questions well worth asking. I did when I first joined Commvault. My take on marketing technology is simple: you find out what your product does better than your competitors and find a smart, compelling way to talk about it. You don\u2019t lie. You don\u2019t exaggerate. You explain.<\/p>\n\n\n\n

Let’s start by explaining that Commvault protects the broadest range of workloads of any vendor. As the ultimate data protection for today\u2019s hybrid cloud world, we cover on-premise, private and public cloud, SaaS, and almost anywhere your data lives.<\/p>\n\n\n\n

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1st<\/sup> and Only<\/strong> <\/h3>\n\n\n\n

Fully managed DPaaS to support multiple clouds.<\/strong><\/p>\n<\/div>\n\n\n\n

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1>6<\/strong><\/h3>\n\n\n\n

syncreon saved $500K by<\/strong> consolidating six backup<\/strong> solutions into one<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

So, when some new competitor starts labeling us as \u201clegacy data protection\u201d, you\u2019re smart enough to know that really means they\u2019re trying desperately to keep up with our multi-cloud SaaS Data Protection, cloud air-gap, and integrated threat deception technology. <\/p>\n\n\n\n

When they call our protection of a broad range of workloads  \u201ccomplex\u201d, you\u2019re not about to confuse flexibility with complexity. Flexibility, good. Complexity, bad. Ironically, the same vendors doing this are also forcing customers to adopt and manage separate point solutions. And what does that bring with it (in addition to cost and risk)? Say it with me: complexity.<\/p>\n\n\n\n

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100% Protected<\/strong><\/h2>\n\n\n\n
Commvault supports all types of workloads;<\/strong> it is literally universal. Metallic runs in the cloud,<\/strong> but Commvault has not forgotten the importance<\/strong> of protecting on-prem workloads.<\/strong>1<\/sup><\/h6>\n<\/div><\/div>\n\n\n\n

Now let\u2019s talk about security. I\u2019ve seen companies sell their products as the \u201conly\u201d or \u201cbest\u201d Zero Trust security. Well, for one, Zero Trust is a comprehensive approach. Not some bolt on capability. In a hybrid world, data security only works, as it does in Commvault, when it\u2019s built in, pervasive, has the capability to also defend beyond breaches, and guards backups, as well.<\/p>\n\n\n\n

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5 min vs. 24 hours<\/strong><\/strong><\/h3>\n\n\n\n

Commvault detects threats faster<\/strong>.<\/p>\n<\/div>\n\n\n\n

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3x Lower<\/strong><\/strong><\/h3>\n\n\n\n

TCO in the Cloud<\/strong> than Rubrik and<\/strong> Cohesity<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Which brings me to my last point. A lot of what some competitors label as \u201cunique\u201d to them\u2014immutability, zero trust, backup monitoring\u2014are actually just table stakes in a robust data protection solution, like Commvault.<\/p>\n\n\n\n

Don’t just take our word for it. Listen to what our customers have to say:<\/p>\n\n\n\n

\"\"<\/sup> We were looking for an offering that could protect the many key platforms deployed across our environment, and Cohesity couldn\u2019t check either of those boxes.\"\"<\/sup><\/h2>\n\n\n\n

– Jeffrey Day, IT Security Architect at Nevada Department of Transportation<\/p>\n\n\n\n


\n\n\n\n

We hear this a lot actually; \u201cTo scale you need more boxes, more, more\u201d.  But in data protection, bigger doesn\u2019t mean better, and it certainly doesn\u2019t mean smarter.  It adds more of the things you don\u2019t need: cost, complexity and risk via a bigger cyberattack surface. <\/p>\n\n\n\n

With something as critical to the success of your business, there really isn\u2019t room for fuzzy claims and fudged execution. A hybrid cloud world demands comprehensive data protection that gives you options (not complexity), delivers proactive security, active data defense, and rapid recovery through a single, gap-free platform. Without add-ins, bolt-ons, and upsells. It\u2019s time to cut through the noise and deliver effective solutions, so you can focus on what really matters\u2014running your business.<\/p>\n\n\n\n

Visit www.commvault.com\/questionit<\/a><\/p>\n\n\n\n

Sources:<\/strong><\/p>\n\n\n\n

1. ESG research (From Data Backup to Data Intelligence, January 2022)<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn the importance of data security and the need to challenge the hype claims of vendors to ensure comprehensive data protection for organizations.<\/p>\n","protected":false},"author":85,"featured_media":72322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_custom_css":"","_custom_js_footer":"","_page_background_color":"","_remove_from_search":false,"_dark_mode":false,"_light_footer_mode":false,"_sidebar_form":{"id":"","name":"","cta":"","redirect":""},"_alert_notification_bar":{"show":true,"bg_color":"","content":"","call_to_action_label":"","call_to_action_link":""},"_footer_cta":{"show":false,"title":"","subtitle":"","cta_text":"","cta_link":"","background":{"id":0,"url":""}},"_cmv_customer_logo":{"id":0,"url":""},"_jetpack_memberships_contains_paid_content":false,"i18n_hreflangs":"","footnotes":""},"categories":[206],"tags":[],"cmv_author":[1095],"class_list":{"0":"post-72321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-protection-2","8":"cmv_author-anna-griffin","9":"entry"},"yoast_head":"\nHyped Claims and Data Protection l Blogs l Commvault\u00a0<\/title>\n<meta name=\"description\" content=\"Learn the importance of data security and the need to challenge the hype claims of vendors to ensure comprehensive data protection for organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commvault.com\/blogs\/hyped-claims-and-data-protection\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some plain talk about big buzz, hyped claims, and data protection\" \/>\n<meta property=\"og:description\" content=\"Learn the importance of data security and the need to challenge the hype claims of vendors to ensure comprehensive data protection for organizations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commvault.com\/blogs\/hyped-claims-and-data-protection\" \/>\n<meta property=\"og:site_name\" content=\"Commvault - 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